Who will benefit form what you are reading?
Who will benefit form what you are reading now?
This is the question you should always ask yourself.
When you read an article, either in the press or a trade magazine, always keep your mind trying to find people in your network who would benefit from reading that article.
One of the questions oftentimes is asked in my keynotes and seminars is: “How much time should I spend networking each week?”
Of course this is the wrong question because it assumes that you either network or do something else (eg. work).
Networking activities should be embedded in your daily activities. For instance, you don’t separate reading from networking but combine them.
When you first try reading while you assess who might be interested in that article, you might want to pause after each paragraph to figure it out. However, after some practice your brain will be able to read while at the same time it identifies who will be interested in the article.
You will be killing two (or more birds) with one stone!
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